The Ins and Outs of Marketing Your Own Brand
We never want to be the type of agency that speaks to the client from a lofty perch with no idea of how to build and launch a brand, product, or service, therefore we created a start-up as well. Our inhouse typographic start-up, HangMotiv, makes our experiences more easily relatable with our start-up clients because we too are undergoing the necessary steps to successfully create and market a new business.
So how does a new business market in today’s convoluted and overshared internet space? Here’s what we learned in the process:
Keep it Normal
You don’t have to do things that are outlandish or unethical. Just try to create something that people will talk about.
One of the best ways to garner a buzz about your brand is to collaborate with an influencer, company, etc. who has a solid audience and will mutually benefit from a partnering with you. An influencer doesn’t have to be a pro-athlete or entertainer, nowadays an influencer could be among the new-famous.
HangMotiv recently experienced a spike in Instagram users following a recent collaboration with online influencer and poet Rob Hill Sr. By simply sharing a HangMotiv product captioned with HangMotiv’s Instagram handle, our followers jumped 1000 people in on day.
If you have a good product or service and no audience, troubleshoot. Continue to try new things until you find something that works.